How likely are you to recommend Avid to others?

[Stephen Bond]

For the record I answered 3 out of 10.

Here's my accompanying message...

Hello Avid,
I've been with Pro Tools since 2001 (https://duc.avid.com/member.php?u=21566)

I have bought pretty much every upgrade in that time, LE & TDM at one time and now for the first time I am not running the latest version as I have let my upgrade plan lapse last year. Pro Tools is way too expensive these days.

Also, I do not have a single subscription and will not be subscribing for anything. Call me old school but I buy my plugins and music software. I will not be paying over and over for the same product or for buggy software that needs fixing. Neither will I be forced into doing so with policies which disrespect me and attempt to manipulate me. I liked the old way where an upgrade was offered at a reasonable sum and the user could purchase or not. I almost always ended up buying it. Now I am being forced to buy it or loose out. As it is Avid are now loosing out on my money.

Remember Avid, the customer is always right. Try and work with the customer not treat them badly, force them into something they don't want. Subscription might be the vendor's dream for some but I'm NOT buying. Be flexible yourself or continue to loose out from my revenue stream and others. Consider your pricing in the market place and the products, pricing and features of your competitors.

£100 a year for a feature or two and bug fixes was expensive for Vanilla. £200 is a rip off. I don't mind spending money but I am spending it with your competitors. For the same money I can buy Logic Pro X and free updates which usually last for a few years. I am spending it with Native Instruments, Reason Studios and many others who are offering value for money.

I love Pro Tools but as I said, Pro Tools is plain far too expensive and my money is better placed elsewhere.