What is really behind all of this change?

[jpsexton]

It's no secret that Avid isn't just bursting at the seams with profit.

Knowing this, it shouldn't surprise anyone that they are making changes to rectify this problem. After stepping back and looking at the whole thing I believe I understand what they are trying to do.

First of all, if they can get everyone on the annual support plan cash flow is better. I get that. I can see the advantage to payments coming in on a more predictable basis instead of having to launch a whole new sales campaign every time you have an update. I can also see how this could let the programmers work at a more leisurely pace instead of the deadline of a new release and then fixing all the bugs created by being pushed for the deadline.

Second, as much as TDM was a great system HDX was the necessary architecture change to move to 64 bit. The real problem is that many TDM users for the most part are staying put with their existing HD3+ systems. I think Avid is doing whatever they can to finally get them off of the dime! If they can force that migration to HDX then they figure everything else will fall into place.

I don't like being forced into anything but perhaps this is whats needed to keep moving forward...

Thoughts?

[jeam25]

Another thing... i dont have problem with their new ways to get more money and clash flow BUT please fix the bugs ...like the clock recall and digi003 driver ....i ve paid a support code in the past and the tech never resolve the issue . On top of that another user discover that the PT v8 driver doesnt give the ( click , punch , play , pause , punch issue ) but nothings happened. :-/ ..

Also the wordclock ...please make the system recall the last wordclock setting...

I have NO problem to pay more or whatever they bring to the table BUT fix things AVID !!

[makinghits]

I do have a problem with it. The financial problems are due to incompetent management. You're the industry leader in audio software and you're unable to be profitable? How is that even possible?

[diogo_c]

Originally Posted by makinghits

I do have a problem with it. The financial problems are due to incompetent management. You're the industry leader in audio software and you're unable to be profitable? How is that even possible?

Well said.

/thread

[dsetto]

Originally Posted by jeam25

... BUT please fix the bugs ...like the … digi003 driver ..

What's the issue with the digi 003 driver?

[KV626]

Originally Posted by dsetto

What's the issue with the digi 003 driver?

http://duc.avid.com/showthread.php?t=352981

Still not fixed in the latest version.

[makinghits]

When you continually piss off your customer base, you slowly but surely become a sinking ship. And Avid just keeps digging away at it. Get back to the basics, make your customers happy. Then your customer base increases. It's very simply really. But Avid is doing everything backwards, from exclusive plugin standards (AAX) that piss off developers and users alike to hefty fees and paid updates where NOTHING is new. This company is so ridiculously mismanaged, it's not even funny anymore.

[Wall2Wall]

Originally Posted by makinghits

But Avid is doing everything backwards, from exclusive plugin standards (AAX) that piss off developers and users alike

I think this is the biggest mistake they made. TDM/RTAS were standards forever. Imagine if Cubase got rid of VST for a totally new, non compatible format. Cubendo users would have been in uproar. It's ridiculous to give up the other standard format (TDM/RTAS).

The reasoning Avid gave for going to aax was so they could be 64bit. I think that was way overrated and only comes into play when using VI's which PT still stumbles at. PT has never been a composers/VI daw. Of all the composers that come through my job I have yet to see anything other than Logic, DP, Cubase. All transferred to PT for tracking/mixing. That's where PT excels.

Avid should have just made more powerful TDM cards and forgot the 64bit pipe dream. Sure they were being ridiculed by other daw users who were never going to compose in PT anyway. Better that than what is happening now.

[jeam25]

Originally Posted by Morph

http://duc.avid.com/showthread.php?t=352981

Still not fixed in the latest version.

yes.. and here too :

http://duc.avid.com/showthread.php?t=363900

[Jeffrey Talbot]

I also believe that part of this new plan is pure greed. With the income gap in the USA getting bigger and bigger as days go on, the upper ups at Avid want to personally make more money, and also keep the stockholders happy as well. And really, who doesn't want more money ?

But the end game to this plan is... what happens when the subscriptions aren't enough to keep them all in high cotton? As the cost of subscriptions rise, and I have no doubt they will, more and more people will fall off the bandwagon, due to the ever increasing costs. What's left are fewer and fewer customers to pay all those inflated salaries in the board room.


And then what?

Although I don't use Adobe, I predict they too will face this financial challenge sooner or later as well. No doubt there is a Photoshop Killer being developed right this second, and as Adobe's prices rise, and once people find the killer app easy to use, and cheap, there goes Adobe. There is only so much "cloud" services people are willing to pay for.

I don't care for clouds for lots of different reasons, and have resisted giving my files to someone else to care for.


Sooner or later, the Cloud Economy, which is ultimately where Avid(and Adobe) are headed, will come crashing down, and it won't be pretty.