Why no Soft Keys on S3?

[jacko]

Quoting the manual:

Soft Keys
This feature does not apply to S3.

I think there is a missed opportunity to make S3 a possible replacement for Artist Mix+Control. Artist Control gives us access to hundreds Soft Keys and that has become huge part of my workflow. I use them for Memory Locations, 48 Automation Snapshots, Groups and many more.

Have Avid designers not considered making top 16 knobs assignable as multi layered Soft Keys in similar style to Artist Control?

Unless there will be an iPad app soon with Eucon Soft Keys - then I will shut up and I will buy it even if it's insanely expensive :)