Thread: Avid for sale?
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Old 02-18-2002, 02:06 AM
relaxo relaxo is offline
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Join Date: Jan 2000
Location: NYC
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Default Re: Avid for sale?

Somehow this doesn't make sense to me. Final Cut Pro is so rapidly gaining ground that Avid once owned here in NYC. It's all about the old dedicated dsp card (Avid) vs host-based (FCP) system battle. DSP systems, like ProTools, will rule for years and years still in audio due to the ever increasing massive amounts of data to be processed. However, in video, you only ususally have your 640x480 video and a few 48k/16bit audio tracks. The demand is less and therefore host processing becomes more successful. Will Adobe, a software company, buy Avid, the hardware company? Avid, you should rethink video and keep on keepin on with our splendid ProTools!
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