Pro Tools Flex Is Now Pro Tools Ultimate—at a More Affordable Price

[Avid]

To simplify the Pro Tools product lineup, we are changing the name of Pro Tools Flex back to Pro Tools Ultimate. Along with this change we are also dropping the price of annual Pro Tools Ultimate subscriptions to $599 USD/year to better serve our independent audio post and music production customers. The cost of the current monthly license will not change and remain at $99 USD/month, and there is no change to educational annual pricing at $299 USD.

Why the change?

Since introducing Pro Tools Flex in April 2022 as part of the new Pro Tools product lineup (that also included Pro Tools Artist and Pro Tools Studio), we have been getting feedback from customers and resellers that the Flex bundle name was confusing. While Pro Tools Artist and Studio clearly reference the respective Pro Tools software included with each subscription, Flex didn’t follow this logic. And since early August, all Pro Tools Ultimate perpetual license customers with active Upgrades + Support plans are entitled to all the same content as Flex subscribers (plugins, third-party software, etc.), we’ve decided to unify the naming across both subscription and perpetual licenses to Pro Tools Ultimate.

We also talked with many customers, especially independent audio post and music production professionals, who require the full power and advanced workflows of Pro Tools Ultimate but needed a more affordable solution for their business. As a result, we have repriced Pro Tools Ultimate annual subscriptions (and renewals) to $599 USD/year. We hope that this gives more of our customers access to Pro Tools Ultimate’s extensive sound for picture workflows, Pro Tools | HDX and Pro Tools | HD Native system support, and unprecedented performance to continue to tackle the most challenging and complex projects.

So does anything else change?

No. There is no change other than the name and price. If you are an existing Flex subscriber you will automatically see your product show up in your Avid Account as “Pro Tools Ultimate”—other than that, there are no changes. You can find everything that is included with Pro Tools Ultimate here, and easily compare the capabilities of the various Pro Tools offerings here. Note that teachers and students still have access to special educational pricing for Pro Tools Ultimate of $299 USD/year.