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Loud TV Commercials: Say Bye Bye
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Marti D. Humphrey CAS aka dr.sound www.thedubstage.com IMDB http://www.imdb.com/name/nm0401937/ Like everything in life, there are no guarantees just opportunities. |
#2
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Re: Loud TV Commercials: Say Bye Bye
Heh...I want that gig monitoring the levels.
for a little while. |
#3
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Re: Loud TV Commercials: Say Bye Bye
This they can pass! I feel so warm and fuzzy now.
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#5
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Re: Loud TV Commercials: Say Bye Bye
ah man...I like loud commercials. they wake me up from the coma induced by lousy network tv.
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#6
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Re: Loud TV Commercials: Say Bye Bye
Oh, I wish this would be happening worldwide. The advertisement market fights the biggest loudness war on earth.
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my blog:Tamas Dragon |
#7
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Re: Loud TV Commercials: Say Bye Bye
The funny thing is that it will probably mean that the commercials are actually quieter than the programmes, because as it's measured on the average "loudness", a regular program will have a much wider dynamic range than most heavily compressed commercials, so I suspect that the advertisers will have to find a way of introducing more dynamic range to try to overcome this issue.
D
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ProTools 9.02 2 x Intel Xeon x5675 3.07GHz Hex Core 48GB RAM Windows 7 (x64)Pro RME Multiface II Intensity ATI HD5400 series graphics card |
#8
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Quote:
JC |
#9
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Re: Loud TV Commercials: Say Bye Bye
Well here is the big problem.
Some of the broadcasters aren't making the commercials come in at spec. They are smashing them at the box, which in turn destroys the audio for the series they broadcast. Look at Breaking Bad. Great mix on the stage. Horrible sounding broadcast. ITs not the mixers. Its the channel. So if more adopt this, then we are going to have crappy sounding TV shows. What's the point of HD if the sound is crap. They might as well just broadcast HD commercials, and black and white mono sound tv series. |
#10
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Re: Loud TV Commercials: Say Bye Bye
Hello. It's official now. If I'm not mistaken, the CALM act goes into effect today. Also if I'm not mistaken, broadcasters have one year to make sure they comply, after that they can start to get fines if they don't.
For what it's worth, I have been mixing commercials (to the ITU-R BS. 1770-2 specification with the Nugen Vis-LM meter) and I am very happy with the results. So far my experience has been very positive, very much a change for the better. Mixes have dynamics now. Imagine that.
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froyo |
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