Heat + Complete Plugin Bundle for Subscriptions

[Simon2065]

Hi

Avid just announced that Heat and Complete Plugin Bundle will be free for all subscribers - Ultimate or Vanilla.

I have Ultimate perpetual and feel a bit peeved that Avid are hanging carrots to encourage users to go for subscription and possibly leaving their loyal customers out in the cold. Especially if this trend continues to further extras. Maybe a fairer solution would be to give Perpetual users with current support plan the same as subscribers, with extras to drop off if plan expires.

[mandal]

Totally agree!!

[Stephen Bond]

Good news.

A permanent license would be a real sweetner. I should ask bigger next time

http://duc.avid.com/showpost.php?p=2...&postcount=432

Anyhow, look forward to bringing the Heat!

Stephen

[JCBigler]

Well, since they already include the Complete Plugin Bundle with all Ultimate perpetual licenses anyway, all you're really missing out on is Heat.

[dwaynedelario]

Anyone have a link to this announcement? From what I gather here, we as Ultimate perpetual users won't get this upgrade even if we have a current support plan that costs $400 a year? Nice.

[dez811]

where is this announcement? I just installed 2019.6 but I don't see heat or the plugins, but I did read that heat is now supported on vanilla pro tools

[mandal]

https://www.pro-tools-expert.com/hom...-no-extra-cost

[gnjlee]

Yes... use the included Avid plugins. What a great deal. This costs AVID literally nothing in physical dollars at this point to give you access to their old plugins, and to try to tempt users into giving up their perpetual licenses for these plugins that have arguably better counterparts available in the marketplace.

Nice try AVID. Not giving up my perpetual license.

[leftalive]

Avid has all the incentive in the world to shepherd us all to the new subscription model as quickly as possible, and things like this are one of the few ways they have to do it.
I hate to say it - but we'd all do well to just make whatever peace we can with the idea, because it's just going to keep happening.

They're only going to continue offering perpetual licenses for however long they feel they need to. The minute they think they can afford to do away with them - they will.

The whole 'vote with your wallet' thing has maybe never been more apt. If you're not cool with this 'industry wide' shift toward sub only licensing, then the best way to voice that is by not buying into it.

There's no chance I give up my perpetual PT license anytime soon, but I'll say this - as someone who works in film, sound design, and audio - if they decide to go full Adobe and offer me Media Composer/Pro Tools/Sibelius/all the plugins for, say, $100 a month... I'd probably have to think veeeery seriously about drinking the Kool-Aid there.

[amagras]

Originally Posted by gnjlee

Nice try AVID.

my first thought