Re-learning to mix ITB?

[buckaroo]

Following on from the thread earlier, with the "Mixing in PT doesn't sound good"
I just wanted to get any advice on mixing ITB..

I know PT does sound good and have heard countless records, sfx, films, etc that all must mix ITB with Protools so I haven't got a problem with that..

I come from an Analog Soundcraft Ghost desk and DAT and have progressed from early DAW on PC to now using Logic / PT HD2 on a Mac Pro with a stack of AU's FX and Ableton/Logic for any composing..

My problem is the mixing ITB, I think its true that you need to re-learn everything when coming from a console

As i start to build up a track most things start clipping as i add more tracks to the master fader which i suppose is obvious.. but does anyone have any tips for mixing and how the professionals mix ITB?

I have heard that the biggest mistake is keeping all the channel faders quite high around 0db and bringing down the Master - so you end up with a normal looking mix but your master is like -25db right at the bottom!

Should this be the other way around? master at 0db and faders brought down?

Any help on this would be great as ive never felt that confident mixing ITB due to how easy it is to overload. But I hear some fantastic loud pop records ie: Britney, Rhianna etc that all seemed to be mixed this way and obviously no clipping?

If there are any ITB mixing tutorials online or references that would be great, as i do think i need to change from the outboard mixing style to get to grips with this..