Avid's CEO talks PT12 at NAMM 2015

[rockridge]

It's all about selling that cloud collaboration feature.
Not plugins or anything else.

It's selling that new service... Period!

[zedhed]

Originally Posted by 29CountsNY

The last line/quote of the article got me:
“I feel like we’re more aligned with our community than ever.”

I want what he's smoking!!!!

Got me too.

Judging by the general sentiment around here, clearly he considers the DUC to be a separate community.

[YYR123]

Originally Posted by JCBigler

Wah wah wah wahh wahhhh...

It's all marketing babble speak. It's a way for people to get up on stage and stroke their ego without having to actually say anything substantive.

this is it....right here. marketing babble....he is connected to nothing.....

I just wonder what kind of parachute he will get.

[JCBigler]

Originally Posted by YYR123

I just wonder what kind of parachute he will get.

Gold, definitely, with a platinum fringe.

[roberts]

exactly THE point - that's what happens when you put a software engineer in charge of company that makes "CREATIVE" products.

can you spell O U T O F T O U C H?

[deanrichard]

Hey, don't blame the software engineers. If the Avid CEO was a software engineer it was a long time ago, because that is not techo-speak, that's pure marketing double-talk. I recognize it because I was a software engineer and heard it used for 24 years. Sitting in meetings, in press announcements, etc. I hated it when the marketing department put out that BS.

Pure gibberish.

Originally Posted by roberts

exactly THE point - that's what happens when you put a software engineer in charge of company that makes "CREATIVE" products.

can you spell O U T O F T O U C H?

[paul007]

Music is a collective effort of synchronized souls

While the recording industry is rediscovering the art of capturing "the magic of the moment" and artists are reverting to performing together, minimizing the use of DAW trickery, bringing back the soul into music,

Avid is rediscovering scattered semi/realtime file transfer track laying from a dozen of places to assemble a "lego brick" mix and calls it "Cloud Collaboration".

[rockridge]

If cloud collaboration was actually a secure portal where users could see each other, control each others desktop, and truly work simultaneously all inside Protools, that would be a different story.

A forced file storage system won't cut it.

[JFreak]

Why wouldn't we wait for the release date so all the details are up to debate?

[musicman691]

Originally Posted by YYR123

this is it....right here. marketing babble....he is connected to nothing.....

I just wonder what kind of parachute he will get.

He'll go into politics when he leaves Avid - just you watch. Maybe he'll run for dogcatcher?