Thread: New Licensing
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Old 12-05-2014, 11:55 AM
Alfalfa Alfalfa is offline
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Join Date: Aug 2004
Posts: 81
Default Re: New Licensing

Like it or not, there is also the issue of brand dilution, akin to a Lamborghini mini. If such a thing existed, who would buy it, and what good would it do to the brand name?

Adobe has dealt with it by offering Photoshop Elements and Premiere Elements for $100, no upgrade price (well, there is, but it costs less to buy new on Amazon).

Apple dealt with it by effectively only offering an upgrade price of $200 for Logic. Apple is clever. Rather than dealing with verifications, cross grades, upgrades of varying prices and so forth, they just count the Mac as the price of entry. You buy Logic for the upgrade price.

Avid could offer vanilla for $200 ($250 w/ an iLok), throw out the student versions, upgrades, and so forth, charge separately for a service contract, and compete in that market. That covers Group 1, but Group 2 is somewhere between vanilla at $200 and an HD system. Sort of like Apple intentionally failing to have a mid-tier desktop.