Quote:
Originally Posted by propower
Which group would you like to sell to?? Where is the largest untapped $$$
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Steinberg and Apple, for example, do not have the bulk of the group that finalizes most of the movies, tv shows, and radio hits (at least in the U.S). This is where it balances out. Neither company has to have every customer on every level. To try and do so in dramatic fashion shifts focus from the reason why they are relevant.
Lamborghini will not began competing for the Honda market simply because the market is there. This is how I see vanilla with Avid.
Steinberg walks the engineer line very carefully with Cubase. They make it clear that Cubase is for Artists and Producers first, and back that up with a very efficient DAW for VI's, a ton of wet dream MIDI features like VST Expression 2, a plethora of stock VI's, Chord track, arranger track, etc. They understand, however, that the market they are selling to is a hybrid market who can also engineer their products if applicable. So they give them tools for that too, like VCA faders.
Compare that to vanilla. Seriously? Do vanilla users honestly expect Avid to compete with this well established native system dominated by Steinberg, Apple and others? Where will all the time and money come from while also focusing on HD and post?
Think about it. Avid already has HD to handle processing. Why continue to spend a lot of time and money to handle the first native gripe, which is to get vanilla to run as efficient as Cubase or FL Studio on the average home computer for native users? It makes no business sense, regardless of how personal native users take it.
It has to be clear that Digidesign made a tremendous push to tap into the native market. We do not have the native vs. HD revenue numbers. What we do know is that vanilla is still no where close to being a favorite in the pro native DAW world. This is a fact to all of us who work with professional composers, producers and DJ's.
That is why I pointed out the history of these products. Not much as changed after all these years and Digi's very dramatic attempt.