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Old 04-26-2010, 05:03 PM
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Thumbs up Avid Welcomes Euphonix to the Family

In case you haven’t heard, we’re excited to announce that Avid has acquired Euphonix, a renowned leader in professional audio. We’d like to let you know why we were interested in Euphonix, and how this acquisition will benefit you.

So, why did we choose Euphonix?

Euphonix has long been a leader in professional audio, with an award-winning product line that complements our own audio products—from high-end broadcast mixing consoles to more affordable media controllers. By bringing its full range of consoles and control surfaces to our product portfolio, we can better meet the needs of a wider scope of audio professionals like you—from independent engineers to those in professional broadcast and audio post.

We’re committed to the continued sales and support of the entire Euphonix product line, as well as our own C|24® and ICON consoles. In addition, we’ll keep the Euphonix product line open to work with third-party products, including those from:
  • Apogee
  • Apple
  • Cakewalk
  • Digital Audio Denmark
  • Magix
  • Merging Technologies
  • Metric Halo
  • MOTU
  • Steinberg
  • ToolsOnAir

How will this acquisition benefit you?

For starters, we plan to maintain and further enhance the EuCon protocol, which brings powerful Euphonix hardware control to multiple applications and platforms. Our goal is to make EuCon an open industry standard that greatly expands the compatibility between Euphonix control surfaces and a wide range of Avid® and third-party audio and video applications, including Pro Tools® and Media Composer®. This will greatly expand the control surface options available to you and open up many new creative opportunities.

We also recognize that audio and video workflows are converging, and plan to expand the capabilities of Euphonix’s controllers, such as the Artist Series, to work seamlessly with both audio and video tools. Not only will you be able to create content efficiently across multiple disciplines, your investment will become more cost-effective too.

With this acquisition, Avid continues to reinforce its ongoing commitment to the pro audio community while expanding its control surface options into the video community. If you’d like to discuss this or share your thoughts, please join us in a discussion here. Thank you for your continued support.


Sincerely,

The Avid audio team
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