Lets say I group the Audio user world into -
1) Super cash limited - students - novice - beginning hobbyist - some musicians
2) People with disposable income - Musicians with other jobs - serious hobbyists - semi-pro (folks who earn some money with studio equipment or music in general) - small private and project studios
3) People/Companies that make a living on studio work - Full time recording studios - Post - Movies etc...
Now I ask -
a) which group represents the largest cash spent/yr on studio equipment
b) Which group represents the largest untapped market for AVID
I don;t know the answers but this rampant dismissal of group #2 seems almost pathological here
. Who do we think buys all these mid to high tier preamps/Compressors/Microphones/Mogami/ProTools/Plugins etc...
Think about TEAC 3340s, ADATs, FostexR8, Mackie, and now - Kush, Burl, Lynx, Apogee, UAD, Aurora Audio, Metric Halo, Gefell, Neumann etc etc etc.... You think only group 3 is buying this stuff?????
Dismissing Group 2 and thinking they are really group 1 is a trend I am seeing here that I completely disagree with...
And lets look at the purchasing algorithms for the three groups
1) Can I afford it - can I get it for free - Can I live without it
2) Is it cool - would I like to have it - Does it do something for me that I don't have yet
3) Can I make more money with it than with what I have - Do I have to get it
Which group would you like to sell to?? Where is the largest untapped $$$