[Frank Kruse]

Originally Posted by JFreak

Someone somewhere wrote that most users are idiots and are likely using same password here and there so this https most likely would be protecting other parts of avid.com

HTTPS won't stop people from recycling login credentials (and no one here claimed that), it protects from that info being intercepted by impersonating this website (MITM attack) and gets you to go there by sending you a fake email with a "click here to verify your account" or whatever. We all get these all the time.

Clicking on the little lock lets you verify the website you are visiting actually IS run by AVID and not someone else.