[Darryl Ramm]

Decades of just incompetent senior management comes home to roost. I don't imagine this will be a pretty sale, and I can't think of anybody where it really makes sense to acquire. I'd be surprised if any IB is interested unless an absolute fire sale but even then it's a millstone to have to sort out.. and Blum Capital could not sort out Avid in the past (edit).. and I forgot about Impactive Capital, who I think at least acquired their holdings in 2019/2020 so won't be hurting as much as Blum did. Still I can imagine they have tired of Avid. Innovative product driven companies like Blackmagic, UAD, etc. have already on the path of rolling their own software. Raising the money to do an acquisition is probably just not appealing especially in a down market. And Avid has outsourced so much of it's software development... not buying a strong development team with the product has got to be a huge turn off.