[AVIDIVA]

First off...why is there a dialog box at the bottom that looks like you can write a reply there whence it tells you to click one of the quick reply buttons above to leave a quick reply in the quick reply field which takes you to a completely different screen? Now I'm not surprised about this ridiculous price hike.

Avid, the industry is NOT moving toward a subscription-based platform for software distribution. Adobe was the first major software developer that went full subscription because they knew that people were bound to the software and schools only used their software because the teacher and students easily traded files natively between Mac and PC. Photoshop is a household tool...Pro Tools is NOT.

A lot of us CHOOSE to use Pro Tools because of the software update...not because the software is awesome. It's the only fairly priced DAW that is always up to date provided we keep up the plan. I loved that about PT. Now, I'm looking elsewhere and I'm finding that Studio One and Nuendo wipe the floor with PT. LOL...and you want to make everyone turn to subscription licensing?

You're not Adobe. Households don't even know what a Pro Tool is. So, you need all members to keep paying. Actually, the only people that would do subscriptions without flinching, could be the studios, but people like me will stop using Pro Tools. When that happens, I'll be doing projects natively in something else and hand those project files to studios. Guess what, they want the business, and will ask for the PT native files. Too bad...since Avid gave us the finger, now I do my projects in Cubase or Nuendo. Now, either the studio is going to have to start using different DAWs or lose the business because I'll just go to another studio that doesn't use PT.

I'm sure on paper you think by doubling the Perpetual Licensee's Annual Update will still keep the paychecks the same from the money of people who continue to pay that exorbitant price but the fact is, on paper it may look like a doable strategy but in the long run, you've created enemies and a lifelong hatred toward Avid. Adobe is losing life-long patrons, like myself to Resolve. I'm now doing ALL my video projects in Resolve. Guess what...it's just a matter of time before Resolve integrates with RX...then Pro Tools is DEAD to all the Post Production studios.

In a time when the media industry is growing, you're pushing people away when you should be trying to gain more clients...especially when your competition is outdoing you in every way. Heck, I actually downloaded BandLab or whatever it's called...that Free Cakewalk DAW. It loaded a video file and I was able to a complete a project with that, just to see what it can do. I tried to do it in Pro Tools (the current one) and it crashed upon loading the video file. This is insane.

I'm not surrendering my perpetual license. I suggest you all NEVER to do that. I am no longer going to support this company until they change the price for the Perpetual Update to at least something more reasonable IF they MUST increase the price...but NOT DOUBLE. That is insane.

I'm sure you wouldn't like it if you lost HALF your clients within a week. Seriously, stop this nonsense and start acting like the responsible and musician friendly mentor you could be...not a blood sucking leech.

Ignore typos-I'm not proof reading this right now..I'm much too aggravated.