Quote:
Originally Posted by nst7
Guitar Center has never really carried the 11R, nor promoted it, for some strange reason. Neither has Sam Ash.
They missed out big time on a lot of sales.
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I've said somethign similar before and somebody corrected me that their Sam Ash store had carried the Eleven Rack and even promoted it with a point of sale display, etc. But that was a while ago.
For a lot of stores I suspect the margins at the current $600-700 street prices is just not worth worrying about. And at almost no margin I'm nor sure they are worried about missing out on sales volume. And its is probalby hard to have many folks on staff who understand the Eleven Rack. Especially for smaller independent stores I expect it is easier and likely more profitable to focus on fairly standard mainstream amps and ensure you also have enough high-end and high margin boutique valve amps. I certainly see that at local stores in the SF Bay Area.