[Tweakhead]

Yes, one thing Avid excel at is alienating their customers.
I always seek out a competitor's hardware product now rather than buy Avid.
The recent subscription-only fiasco started the most confusing threads in DUC history, and has alienated a large proportion of their user-base.
Avid will not truly see the full backlash/results from this unfortunate decision until about a year from now, when I predict that their "Financial Analyst Teams" will be forced to backtrack - once they see a massive lack of renewals as the customer base jumps ship to competitive DAWs.