[moff]

You know, I was thinking about this the other day. Many of us have voiced some disappointment in Avid and their products, and eluded to changing to another product. But really, we all bought 11Rs, and Avid's already got our money, so why should they care if a percentage of us stop using it, and move to something else? It's really just more expense for us, no skin off their nose...

Let's look at this in perspective... Avid is a manufacturer of high-end audio and video production products. Things like MBox, Fast Track, and Eleven Rack are low-cost "consumer-grade" items, and represent only a very small portion of their business. Within that small portion, guitar and the Eleven Rack is a sliver. From a business perspective, while the 11R is a great product, it represents such a small portion of Avid's revenue that if it went away to morrow, it wouldn't even show up as a blip on the general leger.

OTOH, Line 6' entire business was built on modelling amps and FX, and Fractal is built around an amp\FX modeller, a MIDI controller, and a couple of powered wedges. They NEED to keep their products updated, and they NEED to be responsive to customer wishes/demands, otherwise they're out of business.

So we can go ahead and get frustrated, but in the end, would you rather play the 11R or a POD?