[ejsongs]

i have been a pro tools user for a very very long time. It use to be that pro tools had the best plugins…that couple with their interface. power and reliability made them unbeatable.

If i were them, i would go on a shopping spree and buy companies like acustica, sknote, slate, plugin alliance and really build up a cult following again…even if you offer these plugins on other platform it could still be a money maker and increase their profile. Imagine if avid had bought Universal Audio years ago…what kind of market share would thy have.

Avid has lost their way and believed that their platform was so great that no one would ever jump ship or catch up.

Lack of vision and forward thinking. hope the new ceo is better or at least accepts an offer to sell to dolby.