Quote:
Originally Posted by friendlybunny
I don't think charging less than someone else means that you are undercutting them.
I think (experienced) producers, directors, and clients understand the cost of doing business.
If you are working out of your house, then your rates should definitely be lower than a large post house with higher overhead.
There are many projects in both the high and low end of the field.
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There are all kinds of experienced Producers. Those that understand the cost of doing business and will pay and those that understand and really don't give a crap if your making a living wage.
Just because you are working out of your house DOES NOT mean that your overhead is lower. Its much harder to turn a profit with a single room. Its harder to accommodate clients and their ever changing schedules. My home studio has a lot of technology. In a larger facility the cost of some that technology is spread out over multiple rooms.