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  #1  
Old 03-20-2015, 11:51 AM
deanrichard deanrichard is offline
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Default Avid's CEO talks PT12 at NAMM 2015

I saw this article today:

http://www.prosoundnetwork.com/artic...xpansion/19156
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Old 03-20-2015, 02:30 PM
noiseboyuk noiseboyuk is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

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Originally Posted by deanrichard View Post
What on Earth is any of that about? Really?
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Old 03-20-2015, 02:34 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Bla Bla Bla Bla
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Old 03-20-2015, 02:35 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

The last line/quote of the article got me:
“I feel like we’re more aligned with our community than ever.”

I want what he's smoking!!!!
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Old 03-20-2015, 02:40 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Wah wah wah wahh wahhhh...

It's all marketing babble speak. It's a way for people to get up on stage and stroke their ego without having to actually say anything substantive.
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Old 03-20-2015, 03:22 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Quote:
Originally Posted by noiseboyuk View Post
What on Earth is any of that about? Really?
it's just about connecting the two people. Pay attention!
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Old 03-20-2015, 03:25 PM
deanrichard deanrichard is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

I was hoping someone could tell me. The lines about Avid's "large ecosystem" and how "you need to optimize the lifetime value" have me shaking my head.

Is there anyone who can translate his marketing-speak into English for the rest of us?


Quote:
Originally Posted by noiseboyuk View Post
What on Earth is any of that about? Really?
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Old 03-20-2015, 03:38 PM
Darryl Ramm Darryl Ramm is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Ah lets see, "optimize the lifetime value" means he want you paying annual subscription for little or no improvement in the product, for the rest of your life...
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Old 03-20-2015, 06:31 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Quote:
Originally Posted by JCBigler View Post
Wah wah wah wahh wahhhh...

It's all marketing babble speak. It's a way for people to get up on stage and stroke their ego without having to actually say anything substantive.
I felt the same way when I attended the Sony presser at the NAB. Stringer used all the right buzz words and didn't say anything.
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Old 03-20-2015, 06:35 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

-
-
-
Pretty much sums up what AVID is all about these days ...
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