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  #11  
Old 03-20-2015, 06:37 PM
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rockridge rockridge is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

It's all about selling that cloud collaboration feature.
Not plugins or anything else.

It's selling that new service... Period!
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  #12  
Old 03-20-2015, 08:30 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Quote:
Originally Posted by 29CountsNY View Post
The last line/quote of the article got me:
“I feel like we’re more aligned with our community than ever.”

I want what he's smoking!!!!
Got me too.

Judging by the general sentiment around here, clearly he considers the DUC to be a separate community.
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  #13  
Old 03-20-2015, 09:16 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

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Originally Posted by JCBigler View Post
Wah wah wah wahh wahhhh...

It's all marketing babble speak. It's a way for people to get up on stage and stroke their ego without having to actually say anything substantive.
this is it....right here. marketing babble....he is connected to nothing.....

I just wonder what kind of parachute he will get.
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  #14  
Old 03-20-2015, 09:23 PM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

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Originally Posted by YYR123 View Post
I just wonder what kind of parachute he will get.
Gold, definitely, with a platinum fringe.
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  #15  
Old 03-20-2015, 10:01 PM
roberts roberts is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

exactly THE point - that's what happens when you put a software engineer in charge of company that makes "CREATIVE" products.

can you spell O U T O F T O U C H?
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  #16  
Old 03-21-2015, 01:24 AM
deanrichard deanrichard is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Hey, don't blame the software engineers. If the Avid CEO was a software engineer it was a long time ago, because that is not techo-speak, that's pure marketing double-talk. I recognize it because I was a software engineer and heard it used for 24 years. Sitting in meetings, in press announcements, etc. I hated it when the marketing department put out that BS.

Pure gibberish.


Quote:
Originally Posted by roberts View Post
exactly THE point - that's what happens when you put a software engineer in charge of company that makes "CREATIVE" products.

can you spell O U T O F T O U C H?
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  #17  
Old 03-21-2015, 01:52 AM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Music is a collective effort of synchronized souls

While the recording industry is rediscovering the art of capturing "the magic of the moment" and artists are reverting to performing together, minimizing the use of DAW trickery, bringing back the soul into music,

Avid is rediscovering scattered semi/realtime file transfer track laying from a dozen of places to assemble a "lego brick" mix and calls it "Cloud Collaboration".

Last edited by paul007; 03-21-2015 at 03:20 AM.
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  #18  
Old 03-21-2015, 05:14 AM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

If cloud collaboration was actually a secure portal where users could see each other, control each others desktop, and truly work simultaneously all inside Protools, that would be a different story.

A forced file storage system won't cut it.
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  #19  
Old 03-21-2015, 07:06 AM
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Why wouldn't we wait for the release date so all the details are up to debate?
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  #20  
Old 03-21-2015, 07:18 AM
musicman691 musicman691 is offline
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Default Re: Avid's CEO talks PT12 at NAMM 2015

Quote:
Originally Posted by YYR123 View Post
this is it....right here. marketing babble....he is connected to nothing.....

I just wonder what kind of parachute he will get.
He'll go into politics when he leaves Avid - just you watch. Maybe he'll run for dogcatcher?
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