Take AVID logo off website

[BRH]

OK, just say no to them.

[Obsidian Dragon]

Originally Posted by BRH

OK, just say no to them.

?????
I'm probably missing something here but what is this about?

[nedorama]

Originally Posted by BRH

OK, just say no to them.

Why? It's been the parent company now for 10 years or so. Who cares? As long as they're not telling digi how to develop PT, I could care less.

[flommer]

As long as they're not telling digi how to develop PT, I could care less.

And what makes you think they are not?

But your point is still valid.. They have been in charge for a long time already....

[smfelton]

But will the Digidesign brand name last much longer though ???

[flommer]

It has it's own intrinsic value, so yes, it will..

[spiritG]

The recent announcement by AVID of combining all their brands incrementally over the next 2 years makes one a bit leary of what it really means, kind of like being leary of buying a GM car right now.
Digidesign has it's foibles, but there is no apparent upside for musician/composer users to a closer corporate "integration" (maybe for audio/visual users). A rose by any other name,... but let's hope digidesign doesn't lose what degree of small business user sensitivity and communication it has.

[Windshore]

I suspect that Avid is trying to do better at competing with Apple. At some point Avid could become a takeover target for another company and having integrated branding will make it an easier sell. Also, in theory, it should be more efficient to brand and market 1 name than a half dozen.

They've started integrating Sibelius into PT already. If their aps work better in a more integrated way, they will be able to sell something equivalent to "the Adobe Suite" - .... it could be a good thing. - maybe....

[TOM@METRO]

At this time in history, this kind of a move could be interpreted by some as a desperate act. But only history will tell the tale.