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#21
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Re: Transition to AAX: A Real Programmer's Perspective
You're right...the issue really is what Avid is doing to the HD users...the bulk of the pro world...means I, personally, have to shell out 1,500 per control room.
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#22
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Re: AVID - Take a MARKETING LESSON
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Thanks for the explanation and well worded post and perspective. AVID, Please note... Frank understands helping people like the bad news. Its part of business and marketing. Your marketing department treats people as if they don't understand the market. Shine a light on the path you expect your clients to take and they will gladly follow. j |
#23
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Re: Transition to AAX: A Real Programmer's Perspective
I can't imagine it will be too long before Apple dumps PCIe (introduced in 2004!) which will make the current crop of yet-to-ship cards unusable. Looking at the upgrades from a long term perspective, I'll have to skip this release as I don't believe that upgrading cards is smart at this point, the software price is flat out crazy. I'm happy-ish with my rig although I'd be happier if it lived on Lion and was 64 bit to better handle VIs for scoring. It's sad because it could have been a no-brainer upgrade with a price in line with what they'd established. They're in business and don't run a charity. I believe that all reasonable users understand the need to charge for upgrades. I also believe that Avid missed a huge opportunity. It's decisions like this that make me question the long term viability of the company. They've got an industry leading DAW and yet manage to alienate or ignore the needs and requests of their users. There are so many missed opportunities for growth that illustrate a clear disconnect between management and their market. They need to put someone in charge who has been in the business, understands the needs and expectations, and is able to make sound business decisions that can satisfy both shareholders and users. There is a middle ground. At this point Avid seems like a stalled airplane in which the pilot decides to pull the nose up instead of pushing down to get the plane moving again.
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#24
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Re: Transition to AAX: A Real Programmer's Perspective
There's not enough product on the market that is compatible with TB to be worth it for Apple. And if Apple does so, that opens up the market for the PC. I could very well see a huge shift in the professional world that are tied to mac's going from Mac's to pc because they would not want to spend even more on upgrading or would have to many problem integrating a TB extension case. In Any case, AVid still has the upper hand, cause even if Apple went with dropping the PCI-e care, the magma case and others would serve a big purpose. So it's really not a problem for us hd or hdx users.
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#25
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Re: Transition to AAX: A Real Programmer's Perspective
I've added this insightful post to the transition discussion sticky.
http://duc.avid.com/showthread.php?p...67#post1846367
__________________
D a n t h e I n c r e d i b l e S o u n d M a n "Svetlana" v1 - 4.2GHz i7, 16GB RAM, OSX 10.7.4 Liquid Saffire 56 - PT10.2 - BFD2, VCC, Duende Native, Play 3.0 _C U R R E N T-D V E R B-S C O R E:515 |
#26
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Re: Transition to AAX: A Real Programmer's Perspective
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#27
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Re: Transition to AAX: A Real Programmer's Perspective
And now this is a sticky, too.
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D a n t h e I n c r e d i b l e S o u n d M a n "Svetlana" v1 - 4.2GHz i7, 16GB RAM, OSX 10.7.4 Liquid Saffire 56 - PT10.2 - BFD2, VCC, Duende Native, Play 3.0 _C U R R E N T-D V E R B-S C O R E:515 |
#28
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Re: Transition to AAX: A Real Programmer's Perspective
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Chaz Shifting Sands Audio www.shiftingsandsaudio.com soundcloud.com/shiftingsands Asus X79 Deluxe | i7 4930K @ 4.1 | 32Gb Ripjaws CL9 GBLZ | Radeon R5 230 | Win7 Pro (64) | 256Gb Samsung 850 SSD | 2x 1Tb Seagate SATA | 250Gb Samsung EVO SSD | 128 Samsung SSD | Antec 650W | ProTools 11.3.2HD, 10.3.9HD, 12.5 | Cubase 9.0.20 Pro | Nuendo 8 | Studio One 3.2 Pro | RME UFX | 2x Octopre Mkii Dynamic | Alphatrack | DTouch | Logitech G510 | Kensington Trackball | Yamaha UX256
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#29
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Re: Transition to AAX: A Real Programmer's Perspective
But not comparatively. It's a lot more expensive to buy a $25-30 BD than a $5 tape.
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D a n t h e I n c r e d i b l e S o u n d M a n "Svetlana" v1 - 4.2GHz i7, 16GB RAM, OSX 10.7.4 Liquid Saffire 56 - PT10.2 - BFD2, VCC, Duende Native, Play 3.0 _C U R R E N T-D V E R B-S C O R E:515 |
#30
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Re: Transition to AAX: A Real Programmer's Perspective
This thread highlights a subtext that is strange. Setting aside Avid's revenue needs for the sake of discussion, why put so much effort into developing a PCI based DSP platform? Five times the power of an HD card is still a lot less than an average CPU. An alternative path would be push PT forward as a native platform, putting effort into solving the problems inherent in that approach, mostly keeping latency low enough for the various tracking scenarios.
As it stands, I'm having a hard time seeing a significant benefit to the user or developer in taking on the extra expense of DSP supported AAX plugins. |
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