Apple has bought Emagic

[songman]

Title says it all. Go see http://www.apple.com/pr/library/2002/jul/01emagic.html

Wasn't there a rumour some time ago that Apple wanted to buy Avid?

Cheers, Bob.

[Tone]

This is amazing. I can't quite get my head around the implications. Where does this put Emagic's priorities? Where does this leave Digi? Digi were due to aquire Avid about 6 months ago but it never happened.

[Tone]

Here's the answer to one question already:

"Macintosh-based products account for over 65 percent of Emagic's current revenues. Emagic's Windows-based product offerings will be discontinued on September 30, 2002."

[Paul Turpin]

Digi were due to aquire Avid about 6 months ago but it never happened.

<font size="2" face="Verdana, Arial">Don't you mean Apple was due to acquie Avid?

eMagic makes more sense for Apple - a big general user base.
Digi is clearly left shooting for the high end users.
PC users can bite it! [img]images/icons/tongue.gif[/img]
It definitely means Digi's gotta play along.
The Digi midi interface better be Logic/Apple compatible.
Ready for iMusic by Logic/Apple? iLogic? iCan't believe it either!

[Soggy]

I think you may be shooting quite wide of the mark if you really thinkg Digi were going to acquire Avid! Where did you hear that funny gem?

I don't really think it's all that good for Emagic customers. We know the windows ones are having the big drop kick but what happens with the Emagic support? Now ours sat in Apple support queues perhaps?

Theres good and bad for both sides of the fence I feel.

[Corey Shay]

Originally posted by Paul Turpin:
PC users can bite it! [img]images/icons/tongue.gif[/img]

<font size="2" face="Verdana, Arial">Did PC users do something to harm you or your family? That's 35 percent of the Logic userbase and no small minority. Keeping development up on a product for more than one platform is definitely a great way to sell to more users and promote higher production figures. This is really not good news.

BTW I don't use Logic, but know people who do on the PC side.

[Tone]

Sorry guys - slip of the toungue, I did mean Apple were due to aquire Avid. Seeing as Avid own Digi it would be hard for Digi to aquire Avid!!

Also I agree with Corey here, whilst I use only macs in the studio, losing PC support for Emagic is not too clever for many people.

[ca4]

But it can hardly be more than a minor problem. They can just buy a mac and continue to run Logic.

If this was a utility it would be a problem, but if you are using something like Logic then certainly the application is more important than the platform.

[rtcstudio]

Wow,

This is a drag for PC users of Logic. I use a Mac for ProTools, but use a PC for Logic, so that I can integrate it with GigaStudio.

Well, it just means I won't get any support or updates for the PC after September. I'll still have Logic 5 Platinum however.

And this may not mean the end of good support from Emagic. I would assume that they will keep the Emagic team intact, and most of the emplyees etc. much in the same way that Tascam kept the GigaStudio team together when they bought Giga. Giga still has their own website, etc.

It may mean faster updates, and amazing software. Right now imovie, imusic etc. is changing the way people make movies etc. With Logic Audio as part of that Suite of apps, it may be pretty amazing what will be possible on your little Titanium laptop in the near future.

One thing's sure, Digi and other software/hardware producers better keep on the cutting competitive edge as far as feature rich software and hardware. You know that if the acquisition has happened that there have been months of brainstorming about the application possibilities.

I speculate that the main application that might want to worry about this development the most would be Nuendo.

[rtcstudio]

Peter,

The press release says they will discontinue PC stuff. Again the quote:

"Macintosh®-based products account for over 65 percent of Emagic’s current revenues. Emagic’s Windows-based product offerings will be discontinued on September 30, 2002."

Are you speculating that they will simply be there to help PC users in terms of tech support for Logic 5?

When they go to Logic 6 I don't see Apple allowing this to be ported to PC's. The press release makes this clear in no uncertain terms.

In fact, my reading of this means that after September, no NEW Windows versions of the EXISTING hardware or software will be produced. Once all the retailers' stock for the PC is gone, that's it.