Digi - Congrats on the Transfuser Plug - Awesome

[Sonny Keyes]

Without intending to inflame passions too much:

It has always been my experience with any new technology that comes out that the best "presets" (which IMO are the old-time equivalent of pre-made content) are exploited quite quickly by composers who recognize their intrinsic quality. After that those sounds are forever associated with the successful piece that exploited them, and re-uses sound derivative. The composers who identified the unique quality of those sounds are usually the pros who are actively searching for new sounds, not the hacks who come in later.

This means that in the next few months we're going to hear a huge radio hit or two that exploit the Transfuser properly, and in 3 or 4 years it will have passed into the common music vernacular, like record scratches in the 90s or AutoTune in the 00s. The relative abilities of pros vs. hacks are discernible by music consumers, even if they can't put their fingers on what separates them, and although the poolside music may still come from the latter, the pro composers with the wit and artistry required to create original loops to Transfuse will still always sit higher on the charts.