Update Plan Renewal doubled in price

[jpmorgan]

I have an automatically renewable subscription to ProTools, and this year I couldn't help but noticing that the price had more than doubled from €105 to €217, 80. Why wasn't I given any prior notice about this hefty price increase? What's the reason for it? What will the price be next year?
Could this be a mistake? I have the order reference number from AVID, if somebody up there can answer my questions.

[JFreak]

Pricing changed during the summer

[jasonkalman]

I just contacted two professional studios in Orlando FL to mix one of my tracks. These are the two best studios in the city. One of the studios uses PT12 and the other studio uses Cubase. Neither studio pays a subscription. Although Avid won't admit it, (my opinion) I think they've failed with the subscription model. They need to go back to the old way of doing business if they ever want to get people back on their ecosystem. Just wait till they drop all new hardware. How many people are going to buy their new Omni, I/O, HDX replacement while having to pay for their subscription? I think Avid will be seeing interesting financial times in a couple of years, if not already.

[deanrichard]

Obviously the subscription model won't help, but these days only the most demanding users benefit from buying extra DSP hardware. With track freeze and current CPU's, a large number of users have no need to add extra DSP, or will do so using UAD, etc. Given that the Avid DSP strictly uses proprietary AAX-DSP plugins, with a limited number available, that business model will be less and less profitable.

Originally Posted by jasonkalman

I just contacted two professional studios in Orlando FL to mix one of my tracks. These are the two best studios in the city. One of the studios uses PT12 and the other studio uses Cubase. Neither studio pays a subscription. Although Avid won't admit it, (my opinion) I think they've failed with the subscription model. They need to go back to the old way of doing business if they ever want to get people back on their ecosystem. Just wait till they drop all new hardware. How many people are going to buy their new Omni, I/O, HDX replacement while having to pay for their subscription? I think Avid will be seeing interesting financial times in a couple of years, if not already.

[unkJE]

Originally Posted by jpmorgan

I have an automatically renewable subscription to ProTools....

How to turn off Auto Renewal
http://avid.force.com/pkb/articles/e...f-Auto-Renewal

Originally Posted by jpmorgan

and this year I couldn't help but noticing that the price had more than doubled from €105 to €217, 80. Why wasn't I given any prior notice about this hefty price increase? What's the reason for it? What will the price be next year?
Could this be a mistake? ....

For others who may venture here before the end of this year – there’s still some deals at the old prices:

Avid Pro Tools Update Plan Renewal US $96 €86.55
https://www.thomannmusic.com/avid_pr...cffb06813fe9ae


Avid Pro Tools Ultimate Update Renewal US $349 €315.13
https://www.thomannmusic.com/avid_pr...de_renewal.htm
Pro Tools Ultimate Software Update & Support Plan Renewal (Download)
• For owners of a Pro Tools Ultimate perpetual license with valid update & support plan
• Extends an existing upgrade and support plan by 12 months from activation
• Includes all software upgrades and updates within the 12-month term

US $599 Ultimate Expired Reinstatement
Avid 1-Year Updates + Support for Pro Tools | Ultimate Perpetual License Expired Plan
https://www.sweetwater.com/store/det...e-expired-plan

Lucky US residents:
As low as $17/month - 0% Interest for 36 Months**

And “get back on” when you want to – reinstatement “does not expire”:
http://avid.force.com/pkb/articles/e...nstatement-faq
Q: If I purchase a reinstatement and do not immediately redeem, will it expire?
A: No. When you purchase a reinstatement from Avid or a reseller, it does not expire and you are able to use it at a future time. Avid will continue to honor reinstatement redemptions during the promo and after we discontinue selling them.




Wishing everyone a Happy Holiday & a Top 2020!

This bloke deserves more than a Guernsey - (If someone or something gets a guernsey, they get public recognition for an achievement or a quality)
http://duc.avid.com/showthread.php?t=387211

[ChuckS]

Originally Posted by unkJE

How to turn off Auto Renewal
http://avid.force.com/pkb/articles/e...f-Auto-Renewal


For others who may venture here before the end of this year – there’s still some deals at the old prices:

Avid Pro Tools Update Plan Renewal US $96 €86.55
https://www.thomannmusic.com/avid_pr...4309ff72765787


Avid Pro Tools Ultimate Update Renewal US $349 €315.13
https://www.thomannmusic.com/avid_pr...de_renewal.htm
Pro Tools Ultimate Software Update & Support Plan Renewal (Download)
• For owners of a Pro Tools Ultimate perpetual license with valid update & support plan
• Extends an existing upgrade and support plan by 12 months from activation
• Includes all software upgrades and updates within the 12-month term

US $599 Ultimate Expired Reinstatement
Avid 1-Year Updates + Support for Pro Tools | Ultimate Perpetual License Expired Plan
https://www.sweetwater.com/store/det...e-expired-plan

Lucky US residents:
As low as $17/month - 0% Interest for 36 Months**

And “get back on” when you want to – reinstatement “does not expire”:
http://avid.force.com/pkb/articles/e...nstatement-faq
Q: If I purchase a reinstatement and do not immediately redeem, will it expire?
A: No. When you purchase a reinstatement from Avid or a reseller, it does not expire and you are able to use it at a future time. Avid will continue to honor reinstatement redemptions during the promo and after we discontinue selling them.




Wishing everyone a Happy Holiday & a Top 2020!

This bloke deserves more than a Guernsey:
http://duc.avid.com/showthread.php?t=387211

Good find on the renewals. Your link on regular PT is to a boxed version that has shipping charges. They do have an electronic delivery version no shipping also.

[jasonkalman]

Originally Posted by deanrichard

Obviously the subscription model won't help, but these days only the most demanding users benefit from buying extra DSP hardware. With track freeze and current CPU's, a large number of users have no need to add extra DSP, or will do so using UAD, etc. Given that the Avid DSP strictly uses proprietary AAX-DSP plugins, with a limited number available, that business model will be less and less profitable.

Dean,
Exactly right. If only Avid would read this board. But I honestly don't think they do. If I was the CEO of Avid, part of my day (when I'm not thinking of ways to spend my $5M+ salary) would be spent reading this board. Nothing better than getting unfiltered feedback from your customers. Being surrounded by yes men is how the CEO of Avid got into this predicament in the first place. They are moving further and further away from being profitable for the long term. 10 years from now, Avid will be nothing but a small player in the audio ecosystem, unless they radically change the way they approach their business model. UA gets it. Apogee gets it. Most of the DAW companies get it, but Avid continues to put their heads in the sand. No one is going to buy an HDX replacement. Once their hardware is obsolete most of us will move on. Sad, considering Pro Tools is a great DAW, just not worth the cost of keeping current with the subscription.

[CME]

Man I haven't been on here in years. I just checked and it looks like my subscription expired in 2015 haha. Anyway I got an email from Avid about reinstatement plans. I kind of chuckled and thought I'd check in here. Thought maybe, just maybe, they'd seen the light and were offering some fantastic deal to come back (although I knew better). Good to see they're still doing things backwards. Sadly PT is a side business for avid anymore. They really just want your money. And if they don't get it, they don't care. The video side will keep them afloat for a long time.

[jasonkalman]

Originally Posted by CME

Man I haven't been on here in years. I just checked and it looks like my subscription expired in 2015 haha. Anyway I got an email from Avid about reinstatement plans. I kind of chuckled and thought I'd check in here. Thought maybe, just maybe, they'd seen the light and were offering some fantastic deal to come back (although I knew better). Good to see they're still doing things backwards. Sadly PT is a side business for avid anymore. They really just want your money. And if they don't get it, they don't care. The video side will keep them afloat for a long time.

CME,
Sadly you are right. It's a shame really. Like I already said, Pro Tools is a great DAW. In my opinion, the best out there. But the future doesn't look bright with Avid at the helm.

[CME]

Originally Posted by jasonkalman

CME,

Sadly you are right. It's a shame really. Like I already said, Pro Tools is a great DAW. In my opinion, the best out there. But the future doesn't look bright with Avid at the helm.

To me the saddest part is how long it’s been this way. Signs were there and things started going downhill probably at least a decade ago. Trust me they’ve had more than ample opportunity to turn things around. It’s not happening. At least not imo. Feel free to think different.