Ultimate reinstatement, renewal date from purchase, not renewal??

[Teej]

EDIT: I will leave this post here for the sake of the record but it turns out I didn't order from Thomann at all...I ordered from Avid directly. Clearly I read something on their site wrongly but there's no need to go pointing the finger at Thomann. Sorry for the confusion!!

I reinstated my HD10 license to Ultimate today. I had bought the reinstatement on December 18th 2019 but held off using it until today. Now in my account it says the renewal date is December 18th 2020.

I assumed renewal would be from activation date, not purchase date? That's the only way it makes sense...If renewal is from purchase date, it would be impossible for someone to have bought the reinstatement and use it after a year.

The only thing I could think that could be the "gotcha" here would be that I bought it from Thomann...upon purchase it said something along the lines of "we recommend you transfer this to your account immediately...you don't have to but this is recommended" and then by transferring it to the account you start your timer at that point. Surely that's not the case...? What would be the point in that?