Digidesign Transformation

[Avid]

It’s time to set the record straight about the future of Digidesign. We’d like to share some information, answer some questions, and explain our new brand strategy. Check out this letter and join the discussion here.

[sunburst79]

Hi

Lets hope the camaraderie continues at AVID.com.

[Avid]

You get to be first mr burst.
In case you were wondering, the DUC will still be here, so we can all continue to exchange pleasantries.

[Shan]

Originally Posted by Digidesign

...the DUC will still be here, so we can all continue to exchange pleasantries.

For how long?

Shane

[sunburst79]

Originally Posted by Digidesign

You get to be first mr burst.
In case you were wondering, the DUC will still be here, so we can all continue to exchange pleasantries.

So we are moving the DUC intact to a new domain? It seems strange to kill the the Digidesign name yet leave the DUC name intact (Not that I'm complaining).

At least its not the PUG

Some website ideas were discussed in one of the recent threads and hopefully some will be incorperated.

Like most I have mixed feelings about this. Sad to see the Digidesign name go. Hoping that a leaner, faster moving more reponsive company emerges.

Some interesting gems in the update you posted.

[filosofem]

Originally Posted by Digidesign

In case you were wondering, the DUC will still be here, so we can all continue to exchange pleasantries.

At least somethings won't change.

[TOM@METRO]

I'm hoping this new unified AVID will be bringing Pro Tools users a new unified software with all new hardware choices.

[mitchgh]

Yes, I would really love the ability to run Pro Tools on my PreSonus interface.

[Ionian]

Originally Posted by Digidesign

the DUC will still be here, so we can all continue to exchange pleasantries.

What, no AUC?

[netnoggin]

Many of you know I have poked at Avid and Digidesign in a few posts - some in fun, some not so much. But all kidding aside, here's my initial feedback:

Overall, I see this letter as a good thing. It is an indicator of the possibility of better things to come. There are multiple, clear indications that better communication is part of the plan, which seems to show recognition that the current comms are inadequate. There are also references to improved R&D through resource consolidation. That also makes a good deal of sense and should be a great thing for the company and its customers.

What I don't see is any acknowledgment whatsoever of the technical issues that currently abound in the Digidesign space. I understand that both strategically and tactically this is difficult to address in a communication such as this. But by not speaking to it at all, in a way you actually have taken a position that says you either aren't aware or aren't concerned. Hopefully neither is true. But I would have at least included some verbiage that hints at future products being stable, reliable, "can be counted on", etc. But instead the focus seems to be on "innovative new gear", "more great products", "expanding our product lines" - all good things to be sure. But not at the expense of stability, reliability, and dependability.

I'm sure your new direction will become clearer in the days, weeks, and months to come and I look forward to the improvements you have planned. I just hope those plans include addressing (in a timely fashion) some of the things that the "boots on the ground" deal with on a daily basis. Those "boots" are your best spokesmen for the new Avid, or your worst.