Avid's Response to the NEW Mac Pro

[dr sound]

Here's Avid's response to the NEW Mac Pro:
Avid
“Avid’s Pro Tools team is blown away by the unprecedented processing power of the new Mac Pro, and thanks to its internal expansion capabilities, up to six Pro Tools HDX cards can be installed within the system – a first for Avid’s flagship audio workstation. We’re now able to deliver never-before-seen performance and capabilities for audio production in a single system and deliver a platform that professional users in music and post have been eagerly awaiting.” — Francois Quereuil, director of Product Management, Avid"

[KingTor]

They had me at PCIe slots.

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[MIKEROPHONICS]

Elephant in the room - price.
Reassuringly eye watering. Mortgage your granny...


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[KingTor]

Since we don't even have a coffee can yet, I'm not holding my breath. What are we gonna call this one? The face looks a bit like a potato ricer, but that doesn't have the same ring as "cheese grater."

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[TVPostSound]

Originally Posted by MIKEROPHONICS

Elephant in the room - price.
Reassuringly eye watering. Mortgage your granny...


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And your Granpy for all those HDX cards you can now buy!!!

[clivvy]

i will be staying with my trusty 2012 3.45ghz mac pro i am not about to mortgage my house for the new mac pro not going to happen!

[Led]

Yeah the fully spec'd price is outta my league for now, but I like that is shows they've made an effort to take functionality for pros into account rather than just cool looks for hipsters.

[Bob Olhsson]

They were losing the video production market big-time with the trashcan/FCX combo.

[philper]

I guess there may be some deals on used souped up cheesegrater macs soon. But I suspect that Apple will move the OS onward to cripple them soon. New Macs, esp any that can take audio cards, have always been very expensive--the price of this machine is what is expected. For a big dubstage operation they seem like what's next, once it's shown that the design holds up in real-world use. For a small shop it might could be that a badass Mini is still a better bet.

[MIKEROPHONICS]

Ironic that all the folks have been spouting “death to hdx” for the last year as apparently “native is king”....now Apple wave a shiny new cheese-grater and everyone goes weak kneed and wants hdx6!

8 pcie slots? Apart from those who have the “need” for hdx6, without wanting to sound like the Judean People’s Front, what are you going to fill those slots with? Expect sales of the new Apple pcie slot pizza warmer/sandwich toaster to go through the roof to use up the excess heat generated by all of you running 8k video....

The music boys must be very confused now. They have auto aligned and auto tuned the bejesus out of music for over a decade now - and we are giving them more power??

Laughter aside. I will be pottering along with my HDX1 for a while yet. With every new machine comes the “delight” of another annual Apple OS.....although I won’t be at the iTunes funeral, I don’t relish so much OS tweakery. Not good for Avid or other developers...we the customer just wait for the tumbleweed to settle whilst everything gets re-tested and rewritten again....until qualified as safe.....


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