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  #1  
Old 07-02-2012, 11:21 AM
TieDyedDevil TieDyedDevil is offline
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Default How did today's Avid business news affect the Eleven Rack, if at all?

http://www.avid.com/US/press-room/Av...nes-Operations

Is it correct to assume that Avid considers the Eleven Rack to be a part of ProTools, and not a consumer-audio product?
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Old 07-02-2012, 01:08 PM
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Benoni Benoni is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

i was wondering the same thing.

The 11R is part of the current I/O, so even though the 11R would be considered "consumer", it looks like Avid will keep producing them, or at least supporting them for a while.

I'm just wondering what does this mean in terms of commitment to the guitar department in Avid. Will they just let it die and only focus on high-end pro gear for use in post facilities?

I do not know. I hope they do not close down the guitar wing to focus solely on the HD line of interfaces. The 11R is a pro piece of gear at least if you compare it to owning a real amp. Sure the pre and clock are not of the highest quality, but they get the job done.

I love this little orange box, but if Avid has chose to do away with the guitar division, looks like I'll have to check out other hardware options, playing through plugins never has the same feel, though they can sound amazing. Of course I'll stick with PT for my DAW however.


For now though it looks as if things for the 11R are pretty much the same, time will tell. Winter NAMM may be interesting.
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Old 07-02-2012, 01:29 PM
TieDyedDevil TieDyedDevil is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

Well-said, Benoni. I asked the question because it seems that Eleven Rack *may* fall into the cracks between pro and consumer gear. I'd like to believe that Eleven Rack's wagon is hitched to ProTools, but I wouldn't bet good money on it.

As far as seeking alternatives, that's not on my horizon regardless of the fate of the Eleven Rack. So long as my Eleven Rack continues to function, I'll happily continue to use it. One day when (if) my Eleven Rack does fail, then I'll look at the alternatives.
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Old 07-02-2012, 01:44 PM
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Benoni Benoni is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

Look like they are also laying off 20% of their workforce, I hope Chimp and Chris and the other guys on the team make it through.

If we see alot of guys who worked on the 11R getting the boot, that may be a sign of things to come for the 11R, of course it may not

I agree that even if the 11R is EOL, there is no need to run out tomorrow and get an Axe, PodHD, Kemper ect... She still has plenty of life in her. But their are some things that simply must be fixed, and some things that must be added, at least for me.

I'm still hopeful we see the ERXP2 at Winter Namm or the middle of 2013. But if we do not, thanks to Redwirez I am able to get pretty much any sound I need or want. It would just be nice to have built in IR slots and built in Whammy and harmonator effects instead of having to use plugins or actual stomps or another rack effect unit.
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Old 07-02-2012, 02:28 PM
nst7 nst7 is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

The articles mention that Avid is keeping the Mboxes and even the Fast Track, so I'm sure the 11R will be perfectly safe.
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Old 07-02-2012, 02:37 PM
sorcerer27 sorcerer27 is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

It would be nice if someone from Avid would clarify this fact! How about it Avid?
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Old 07-02-2012, 03:36 PM
texasdave texasdave is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

I found these two "Tweets" today interesting:

Hiro Shimozato @hiroshimozato

After 5 yrs my time at Avid is being ended. A new future awaits with a new boss. Wish me, #Elevenrack, #M-Audio and #ProTools luck.

AND:

Hiro Shimozato @hiroshimozato

Meet the new boss... inmusicbrands.com


I'll let someone smarter than me read between the lines... those were posted this morning.

Texasdave
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Old 07-02-2012, 03:40 PM
Darryl Ramm Darryl Ramm is online now
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

Uh Oh.

Darryl
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Old 07-02-2012, 03:55 PM
Darryl Ramm Darryl Ramm is online now
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

So looks like the ER may not a part of Avid, so guys about that stand alone control panel...

Some confirmation from Avid would be useful.

Seriously I hope everything works out well for the Eleven Rack team, they gave us a great product.

Darryl
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  #10  
Old 07-02-2012, 03:55 PM
blewis blewis is offline
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Default Re: How did today's Avid business news affect the Eleven Rack, if at all?

Quote:
Originally Posted by texasdave View Post

Hiro Shimozato @hiroshimozato

After 5 yrs my time at Avid is being ended. A new future awaits with a new boss. Wish me, #Elevenrack, #M-Audio and #ProTools luck.
Oh crap.
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