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  #1  
Old 08-05-2023, 04:27 AM
musicman691 musicman691 is offline
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Default Avid for sale?

Ran into this via a link from Gearspace that Avid is up for sale and one of the entities (Francisco Partners) is the group that own Plugin Alliance and Native Instruments and I think iZotope as well: https://www.mixonline.com/business/r...n-within-weeks
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  #2  
Old 08-05-2023, 08:04 AM
its2loud its2loud is offline
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Default Re: Avid for sale?

Well…. They were looking for new investors so maybe this is good news?
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  #3  
Old 08-05-2023, 08:14 AM
musicman691 musicman691 is offline
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Default Re: Avid for sale?

Quote:
Originally Posted by its2loud View Post
Well…. They were looking for new investors so maybe this is good news?
It would be if Francisco Partners was not one of the possible buyers. They've ridden Plugin Alliance into the ground. They do NOT have a good reputation.
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Old 08-05-2023, 08:16 AM
easyrider easyrider is offline
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Default Re: Avid for sale?

Will be interesting to see how things pan out.
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Old 08-05-2023, 08:16 AM
its2loud its2loud is offline
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Default Re: Avid for sale?

Izotope has also been a casualty of their takeover. It seems they’ve all but stalled development with that product.
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  #6  
Old 08-05-2023, 08:17 AM
its2loud its2loud is offline
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Default Re: Avid for sale?

Quote:
Originally Posted by easyrider View Post
Will be interesting to see how things pan out.

Maybe they can level the playing field
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  #7  
Old 08-05-2023, 09:04 AM
musicman691 musicman691 is offline
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Default Re: Avid for sale?

Quote:
Originally Posted by its2loud View Post
Izotope has also been a casualty of their takeover. It seems they’ve all but stalled development with that product.
Yeah - they really stepped in it with the V9 to V10 'updates'.
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  #8  
Old 08-05-2023, 12:58 PM
zakco zakco is offline
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Default Re: Avid for sale?

Plugin Alliance and Izotope are perfect examples of how NOT to operate. Heavily invested and deeply disappointed in both those companies. Great products...such a shame.
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  #9  
Old 08-10-2023, 04:13 AM
easyrider easyrider is offline
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Default Re: Avid for sale?

Sold to STG

https://www.production-expert.com/pr...vate-ownership
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  #10  
Old 08-10-2023, 04:19 AM
musicman691 musicman691 is offline
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Default Re: Avid for sale?

Quote:
Originally Posted by easyrider View Post
At least it's NOT Francisco Partners
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