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Old 06-18-2019, 03:35 PM
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LightWing LightWing is offline
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Default Re: ProTools price adjustments from July 1st.

Originally Posted by samtrino View Post
*** From Avid's official announcement:

"For those of you that are currently on Perpetual Licenses, the increase ranges from 0-33% on new licenses depending on the product and type of license"

*** From Avid's official "Pro Tools - Summary of Pricing Changes":

PT SW Perpetual Renewal --- Current Price: $99 --- New Price: $199


So customers who committed to Pro Tools by purchasing a perpetual license are the most penalized with this change?

And the excuse is because the "industry" is moving to a subscription model?

Actually, before moving to a subscription model, technology companies need to transition their software development model, PM, processes, release management, etc. to an agile methodology that supports such a subscription model. This leads to more frequent software updates/upgrades releases, which provides customers adequate and fair value against their recurring payments.

In the last year, the frequency of Pro Tools updates does not indicate Avid made that transition yet (at least not successfully) - Case in point, the almost one year delay before PT got Mojave support - And yet, we kept on paying our software update fees hoping that eventually they'll get there.

But now, they go on and double the price of software updates for perpetual licenses, and only for the standard/vanilla version.

Yet, there's no information in that announcement regarding what Avid did to improve their software development framework nor their release schedules, so if last year is any indication it's pretty certain next year won't be any better. Except that now we'll pay twice the price! Nice.

The message is loud and clear.
You do realize that even at $199 your COST PER DAY to use Pro Tools is LESS THAN $.55? That's 55 CENTS. Think about that. Seriously.


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