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  #31  
Old 11-14-2016, 11:41 AM
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Default Re: Avid marketing nonsense and Pro Tools plans.

Those class action law firms come out of the woodwork any time there is an unexpected drop in stock value.
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  #32  
Old 11-14-2016, 12:02 PM
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Default Re: Avid marketing nonsense and Pro Tools plans.

I thought so - wow - talk about kicking a man when he is down!
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  #33  
Old 11-14-2016, 12:35 PM
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Default Re: Avid marketing nonsense and Pro Tools plans.

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Originally Posted by Bob Olhsson View Post
Sad to say, this could mean a move to nothing but software rental.

When Avid was mostly in the hardware business, they had by far the cheapest software upgrades in the industry a-la-Apple yet people whined endlessly on the DUC. That business model needed to change as Avid began losing money because native performance caught up in both audio and video.
Yep its alway the whining customers fault :roll eyes:

Avid should not have listened to the whiny customer…can't believe that they did that.
Just imagine if Avid had not listened to the whiny customer, then they would not have been forced to take the course they eventually did…such a shame…naughty whiny customer.
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  #34  
Old 11-14-2016, 12:38 PM
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Default Re: Avid marketing nonsense and Pro Tools plans.

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Yep its alway the whining customers fault
No, it has nothing to do with the whining customers although they probably don't help the company's image.
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  #35  
Old 11-14-2016, 12:45 PM
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Default Re: Avid marketing nonsense and Pro Tools plans.

Oh ..i forgot that there are two Bobs
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  #36  
Old 11-14-2016, 12:47 PM
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Default Re: Avid marketing nonsense and Pro Tools plans.

I started to post and realized; I best say nothing.
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  #37  
Old 11-14-2016, 01:20 PM
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Default Re: Avid marketing nonsense and Pro Tools plans.

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I started to post and realized; I best say nothing.
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  #38  
Old 11-23-2016, 07:17 AM
The Byre The Byre is offline
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Default Re: Avid marketing nonsense and Pro Tools plans.

Quote:
Originally Posted by Bob Olhsson View Post
Sad to say, this could mean a move to nothing but software rental.

When Avid was mostly in the hardware business, they had by far the cheapest software upgrades in the industry a-la-Apple yet people whined endlessly on the DUC. That business model needed to change as Avid began losing money because native performance caught up in both audio and video.
Yes, but there is a right way and a wrong way to go from package to subscription sales.

Adobe did it the right way. You need two things -

1. A large cash reserve, because you will experience a massive drop in revenue as people firstly stop buying $1,000 bundles and opt instead for $20 a month (or whatever the price range is). So if you were moving $1m a week before for 1,000 new customers, those new customers give you now $5,000 a week for the first week. Obviously, there comes a time when the subscription revenues outstrip the old package revenues, but, combined with customer reluctance to subscribe, that can take a long time.

2. A large innovation reserve. As soon as you take your SW product over to subscription, you need to start hitting the subscribers with exciting new must-have features. The old package customers will begin to feel left out and after not too long a time, they too will want to have all those labour and time saving innovations.

Avid has gone into a subscription model without either of those two things.

There was just as much fuss when Adobe went subscription, but all the wailing and gnashing of teeth died down and folks are perfectly happy to pay their bit and get first-class tools, knowing that they are bang-up-to-date!
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