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Old 02-19-2012, 11:27 AM
Mr.Ed Mr.Ed is offline
Join Date: Jan 2011
Location: Burbank, CA
Posts: 104
Default Protools 10HD upgrade back up to $1,000 dollars!

Avid, you must be out of your minds.

Wy would you again raise the Protools 10HD upgrade price back to $1,000 dollars!

While some may say "you don't have to upgrade" or you "should have purchased the limited time offer of the $599 upgrade" I have this to say.

Firstly: I would not upgrade for $1,000 dollars if I was not essentially forced into it do to the compatibility issues while working with other studios who may be currently working in Protools 10. If they use Clip gain it is a royal pain to get the session to save back as a PT9 compatible version unless they render the fades and create new media. If the studio is using mixed bit depths, again they need to create new media on the PT9 down-rev. This along with a bunch of other issues which make it a pain in the butt to share sessions and the same media with different facilities.

Secondly: in response to the limited time $599 dollar offer, I cannot for the life of me understand how you would believe that this specific software upgrade for a $10,000 Dollar plus hardware system is worth $1,000 dollars or even $599.

Most users will not benefit from network storage in a day to day environment. Sure clip gain is a nice feature, been around for years on other tools but fine it is nice to have it finally included in Ptools but it is not a $1,000 feature. RAM Cache again is beneficial to some but not all users. Especially not for users who already have fast decent storage and a optimized system.

You guys are honestly out of touch with reality here. Especially since when you end up releasing your next 64bit version it will no doubt be another $1,000 plus upgrade charge at the very least, based on your current pricing strategies. Honestly guys, this is really insane. Please wake up.

I understand you are the main game in town now, but believe me this behavior towards your customers is only further alienating your base.

Ask any dealer, ask any general customer what there feelings about Avid as a company are. You will not get many positive responses. That I would say is a serious problem.

Perhaps if you had the net worth of a company like Apple which is worth more then Microsoft and Google combined you could then afford to consistently tick off your base, but honestly guys you don't have that financial clout.
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Old 02-19-2012, 11:48 AM
nst7 nst7 is offline
Join Date: Oct 2008
Location: Cincinnati OH
Posts: 9,780
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

I'm not sure what you mean by "back up". The upgrade was $1000 from the beginning, and was never discounted. The support plan was $599, and included the upgrade. This was for a limited time.
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Old 02-19-2012, 02:32 PM
Fidelis Fidelis is offline
Join Date: May 2001
Location: Sao Paulo - Brazil
Posts: 978

I think $1000 is reasonable price for a... broken software! I paid the $600 upgrade but I'm back to pt9 for mixing because of the biggest PT bug ever!!!

Intel Mac Pro 12 core 3.33 GHz, 20GB RAM, OSX 10.10.5, PT HDX, PT 12.8, SSL 4040G+, tons of outboard
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Old 02-19-2012, 06:31 PM
DJ Hellfire DJ Hellfire is offline
Join Date: Jul 2008
Location: New Jersey
Posts: 2,032
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

I agree with the OP! Clip gain is amazing and improves workflow more than any feature released since 7.4, IMO. However, it's not exactly an "innovative" or exclusive feature now. It'd be different if Pro Tools 10 was the first and only DAW to feature it, but it's not. It would also be different if many of us hadn't just spent money to upgrade to 9 in the same year!

And yes, sending sessions to people with older versions sucks. I've had friends telling me busses don't work and they can't activate them. Outputs not working and them not being able to playback the session. Never had this issue with PT 9 or lower.

The clip gain does help ease the pain of the shaft in the ass! Still should be cheaper!

Akai MPC 2000XL, Akai MPC X, Mackie 1202VLZ Pro, Akai Advance 61, Focal Alpha 80, UAD 2 Apollo Quad, UAD 2 Satellite Quad, UAD 2 Octo PCIe, Neve R6 "Lunch Box", Neve Portico 511, Neve Portico 551, Neumann TLM49

Pro Tools 2018.10

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Old 02-19-2012, 09:00 PM
roberts roberts is offline
Join Date: Jan 2001
Location: Toronto, Ont
Posts: 2,438
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

Shop around you can get HD upgrades for way less than $1000.00
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Old 02-20-2012, 11:42 PM
Mr.Ed Mr.Ed is offline
Join Date: Jan 2011
Location: Burbank, CA
Posts: 104
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

None of the many dealers and resellers I have called have had the protools 9hd to protools 10hd software upgrade for under $999 dollars!

Wake up Avid, $1000 dollars for a software upgrade is insane.
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Old 02-21-2012, 06:46 AM
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panamajack panamajack is offline
Join Date: Jan 2011
Location: Miniappleapolis
Posts: 710
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

Avid has been glib on the subject of pricing upgrades. I had two PT9HD licenses, and if the price for the PT10HD upgrade had been the same as it had been for PT9HD ($349), Avid would have received more money from me.

I bought only one of the $599 Avid Standard Support plans. I figured if I needed a second PT10HD license, I would be out an extra $401, but, in the mean time, I would be ahead $599. Turns out PT10HD has some serious issues (acknowledged by Avid) as of yet undetermined: somewhat random, audio dropouts.

If PT10HD had been $349, I would have bought two upgrades, and Avid would have had an extra $99 to spend on debugging their program.

I still have HD licenses for 7, 8 and 9 -- as well as 10.

It has been conjectured that Avid really could care less that I did not buy two PT10HD licenses...

But if someone was paying me for mixing, editing or post production, and I was getting files that originated in PT10HD, I guess I would consider it as the cost of doing business.

I believe Avid's perspective is: if you don't want to pay for gas, you can always sell your car and get a horse. Then buy a farm and grow alfalfa.
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Old 02-21-2012, 04:14 PM
Mr.Ed Mr.Ed is offline
Join Date: Jan 2011
Location: Burbank, CA
Posts: 104
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

Pay $1,000 dollars to beta test software.
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Old 02-21-2012, 10:04 PM
Barry Johns Barry Johns is offline
Join Date: Dec 2002
Location: Orlando, FL
Posts: 3,567
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

Here we go again. Here comes Avid deleting all these posts!
HD Native Pcie, PTHD 11, PT12 Vanilla, Omni, Lynx Aurora 16, 192 I/O (16 in/8 out), 24 Fader D-Command, lots of preamps and compressors.

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Old 02-21-2012, 11:16 PM
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ronwasserman ronwasserman is offline
Join Date: Mar 2003
Location: Los Angeles, California
Posts: 1,850
Default Re: Protools 10HD upgrade back up to $1,000 dollars!

Although I disagree with Avid's pricing structure, the CEO made it very clear they were going to be focusing on the top pro market. Now, I think that is the worst decision they could make but essentially they are pricing all the semi-pros downward out of the HD/HDX market.

Again, $500 would have been a better price point imho. Still high, but easier for people to afford.

Check Ebay. Hell, I just picked up HEAT there yesterday for $150.00. Avid wants $495 for the damn thing. (this was a legit copy.)
Ron Wasserman
Mac Pro (Late 2013) 3.5 GHz 6-core Intel Xeon E5 - 32 GB Ram / 1TB Flash Storage - Avid HD I/O - Latest Mac OS - HDX3 - Latest PT Version.
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