[Marsdy]

Sorry, hit post before I'd finished my rant.

As we all know Avid hasn't done a very good job of addressing that market compared to the competition and is losing market share as a result. I realise Logic is very compelling in terms of value for money but then you have to buy a very expensive dongle i.e. a Mac to run it on

It's a real shame Avid sold it's Air division. If it had bundled all those plug-ins for free which they weren't making much money out of anyway, released a Duet or HD native/Omni/PT package bundled with every plug-in and made it more competitively priced, they'd be giving its competitors a much harder time. Take the fight to Apogee and UAD.

EDIT: And do a deal with Native Instruments. Bundle Kontakt Player and tasters of all those wonderful Kontakt libraries with an update deal to Komplete.

EDIT 2. Get NI to do a Maschine Lite software only version. You'd soon get people busing Maschine with an upgrade deal, especially since it is so prevalent with the EDM/hip-hop guys. It's the new MPC60