Quote:
Originally Posted by Wall2Wall
...Avid's broadcast and Film clients cannot afford security breaches and corrupted files. And neither can anyone else...
|
Indeed.
I'm not sure Avid's new corporate management completely understood the complexity of professional media production software at the time they started promoting this. Avid has had a very successful broadcast and graphics cloud collaboration service for over a decade so it's logical to try and have the rest of their customers working with this infrastructure investment. Considering that the buzz-words "cloud," "collaboration" and "everywhere" are all the rage among tech stock investors these days, collaboration is low hanging fruit they probably assumed shouldn't require more than minor modifications to Pro Tools and Media composer that would turn them into clients. It's pretty obvious this must be taking way way longer than they anticipated. Because they are just about the most experienced people in the field, it could be really really good but there's no way to expect them to put it ahead of the reliability of Pro Tools and Media Composer.