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Old 10-25-2011, 01:54 PM
Jeff E Jeff E is offline
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Join Date: Jan 2007
Location: Aptos California
Posts: 177
Default Re: AVID - Take a MARKETING LESSON

Quote:
Originally Posted by reichman View Post
This was posted on the Daw-Mac list recently. Frank Filipanits generously gave me permission to share it here. I think his (2) posts are required reading for everyone:

There's a lot of almost-correct or sort-of-right information floating around regarding AAX, RTAS, and TDM. I'd like to try to set the record straight about a few things.

Unified AAX architecture:

Bit depth vs. internal processing:

Application word size:

Why a whole new format?
When the TDM spec was written....

Some question why Avid didn't simply adopt AU or VST ...

Personally, I think it is remarkable that Avid made PT10 a transitional product....

So take a deep breath. Remember that the TDM//RTAS system you have today works just as well and is just as capable as it was last week,.....

Frank Filipanits
Cool Stuff Labs, Incorporated
[email protected]
FRANK,
Thanks for the explanation and well worded post and perspective.

AVID,

Please note... Frank understands helping people like the bad news. Its part of business and marketing. Your marketing department treats people as if they don't understand the market.

Shine a light on the path you expect your clients to take and they will gladly follow.
j
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