I posted this in another thread, but whatever you're doing, upgrade or reinstatement, or first time purchase, you can save almost an additional 10% through tomorrow at Sweetwater with their gift card special. You buy a gift card (e-gift or regular) and they will add 10% value to it.
For details I break it down on this page (post #113):
http://duc.avid.com/showthread.php?t=405261&page=12