[dr sound]

Garnoil,
You haven't a clue. You are speculating.
You couldn't be more wrong on who can use or afford "Auro".
First off there is no license fee, ZERO!
Second, the toolset works right in Pro Tools and the files are delivered
in a 5.1 encoded Broadcast Wave File.
There are so many things on the horizon and you aren't open-minded.
Why are you mixing in 5.1 for your clients?
Why, because they expect it. My first Surround mix was in 1982, yes 82!
At that time we were mixing in MONO!
That is all they could broadcast, MONO.
We use to mix in Stereo knowing some day TV would be Stereo.
Well that happened in 1984. When I went to work at Sony Pictures
in 91 I was mixing in Surround. Only 2 other TV shows were mixed in surround.
No one would pay extra for it but I did it. Soon after I received 2 Emmys for Shows I mixed in Surround. After that more and more shows mixed in surround.
I started mixing in 5.1 and Surround and guess what, people also started mixing for 5.1 in TV as we could now broadcast it.
At AES this year where I was asked to speak on 2 Immersive Panels including one with Branco (who is a great guy) .I went to a seminar for "Audio for 4K TV" and guess what, They are setting standards for 4K TV and "Immersive 9.1 " will be the standard. That is normal 5.1 with a "Quad Top" that is Height Left Front, Height Right Front, Height Left Rear and Height Right Rear. That is where this is going. Do you need to mix "Immersive" right now, No? But that isn't stopping me. My clients appreciate and are embracing it fully once that have heard what it can do for their soundtrack. I've gotta go because I am supposed to be predubbing but I had to respond. I will reply in greater detail later. Mikerophonics the Auro Downmix is not like all that phase related stuff that you are used to. That is another beauty of it!