Well, this change in direction and push for a subscription model for vanilla Pro Tools customers definitely came from the very top - what I find laughable is what Jeff Rosica said in a Sonicscoop interview not long after he was appointed as the new CEO:
“I’d say, first of all, as the new president and CEO, I plan on continuing to build a really strong company that will bring the customer community even more to the forefront of the company.”
I highly doubt the recent pricing changes have the customer community’s interest at heart, nor does it show how it brings that community “to the forefront of the company”... very hypocritical.
The rest of the interview doesn’t get any better:
https://sonicscoop.com/2018/07/30/wh...eo-jeff-rosica