[nd]

This is what they have added to the FAQ:
Q: If I purchase a reinstatement and do not immediately redeem, will it expire?
A: No. When you purchase a reinstatement from Avid or a reseller, it does not expire and you are able to use it at a future time. Avid will continue to honor reinstatement redemptions during the promo and after we discontinue selling them.

It wouldn’t make sense for the start date of coverage to begin at time of purchase, based on the above statement from Avid. Because you could buy it this month and redeem it 13 months from now, which would mean you’ve got negative 1 months coverage at the point you redeem it...