All they need to, can, and should do is:
1) Cut prices on their existing TDM PCIe cards 80%
2) Pull the audio engine off the cards and into native, leaving the TDM chips in place for DSP accelerated plugins a'la UAD, but with co-located i/o for low roundtrip times
3) Fix bugs this year
But instead they are going to do something like:
1) Pull the DSP acceleration off the cards, leaving just i/o, at a modest discount
2) Pull the audio engine into the video software, leaving the audio software languishing somewhere in Siberia (literally)
3) Fix bugs for ten years
