[studio289]

Personally, I think announcing Expansion Pack 2 at Summer NAMM would be a smart business move.

There appear to be quite a few FAS customers that got disgruntled with the whole AFXII roll out/availability/company attitude fiasco.
Releasing an update now with user IR's, more flexible effects and better sounding dirt pedals I believe would pull quite a bit of the Fractal waiting list over to AVID.

The 11r already has some the 'new' features of the AFXII (usb, and headphone for example)
The 11r already sounds great, but closing the features gap now would, in my opinion, be a slam dunk.

$.02,
R~