Quote:
Originally Posted by Mike Thornton
Mike from Pro Tools Expert here.
Those "damned ads" are the way we can bring the huge amount of free content to the Pro Tools community. We are producing 3 to 6 stories a day on the site and these aren't just copied and pasted press releases, these are carefully consisted pieces, team members spending 20 hours on a mic preamp shoot out. Having team members at major trade shows reporting on the latest information. Helping people walk their way through the new Avid licensing system. Providing detailed video previews of products before they are released. All this takes time, and then there is the infrastructure to keep the site running, which because of the visitor numbers is significant.
We have just upgraded the system that delivers those damned ads so that shouldn't delay the content loading.
As to the comment that our content favours advertisers, as the editor I can that is complete rubbish. We have a very strong editorial independence and if you listen to the podcast we actually challenged Quinto's claims about how easy it is to code for AAX DSP as we talk to a lot of the developers behind the scenes.
We have advertisers that completely respect our independence and know that we will dig around to get the latest info.
If have any ideas of how to run and fund a site of our size and level of output without those damned ads, I would be very interested to here it. Meanwhile, I have a roof over my head and my family are being cared for.
Mike
Editor Pro Tools Expert
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Well you do charge a fee to be able to access a large part of your videos, that fee should take all those adds away for the people that pays subscription and at the same time at a point where the membership exceeds the required expenses of the sites, you should no longer require adds even for the free accounts.