View Single Post
  #46  
Old 08-09-2004, 12:40 PM
The Eggman The Eggman is offline
Member
 
Join Date: Apr 2002
Posts: 221
Default Re: Works

Quote:
The ICON has nothing to do with an AMS-Neve console. Those are priced for corporate / high end post, so no guy searching for pricing on an AMS-Neve would be downgrading to the ICON.


Grivel,

In the music studios, I think we WILL see studios who were previously thinking about SSL's choosing Icons instead. The main reasons for this would be:

1) SSL market is vastly oversold. You can find them in nearly every studio on the planet, which is why there is so much downward pressure on those studios. Too much competition.

2) These studios won't be that concerned with the fact that the Icon is "only" for protools, because nearly everyone in the music industry is working on that format anyway. If you ask "what happens 3 years later when there's a new software that doesn't work with the Icon", the answer would be "the icon is priced affordably enough for the major studios that they'll sell the icon and buy whatever the next surface is". No biggie.

I would think that even in Post houses, some of this thinking will make studios choose the Icon over AMS-Neve's, too.
__________________
The Eggman
coo coo ca joob
Reply With Quote