[Carl Lie]

There was a time (about 15 years ago) when Phillip Morris (the makers of Marlboro cigarettes) found they were getting beaten out by new independent boutique brands. They first tried to raise their price to match but after an analysis of loyalty and brand elasticity they realized they could drop the price of Marlboro and get their share back and then some. They did and it worked.

I do wonder if Avid ever did the research to see if a large drop in HDX price would be made back by increased demand. Of course I don't know what the costs are.

Unless there is a technical reason I see no reason why not to open up to more voices without HDx. HDx with an interface is a great digital mixer in it's own right.


C