View Single Post
  #84  
Old 06-18-2019, 11:49 AM
Eric Lambert's Avatar
Eric Lambert Eric Lambert is offline
Member
 
Join Date: Dec 1969
Location: Los Angeles
Posts: 4,596
Default Re: ProTools price adjustments from July 1st.

Quote:
Originally Posted by FilterDecay View Post
prices will rise until moral improves!
I was hoping that the new CEO would bring those morals but that doesn't seem to be the case, -or- Hernandez's ideas (and today's announcement does seem like his kind of thing) are just now getting to the table after being planned prior to the new CEO's entrance. The new guy could have put the kibosh on this, but didn't, so we'll have to consider it par for his course, too. It's a shame.

And to anyone who's suggested that Avid is attempting to usher people into the monthly plan, yes, you're right, and when the surge populates their coffer to an acceptable degree, they're apply more pressure to those who are sticking with their yearly plans. Ultimate's price didn't increase today, but it will as part of that effort, and probably within a year.
Reply With Quote