Yeah I've seen this pedal before. I actually think it came out about a year ago or so but was only available direct from Mission. Its actually $10 cheaper if you buy it directly from them
http://www.mission-engineering.com/M.../Products.html
Though it 'may' be cheaper from Sweetwater once shipping is figured in.
EDIT:
Never Mind, I was thinking of the original 11R Mission pedal (EP11) this one is the EP11-S